Award winning mobile banking
Launching ‘different’ in a crowded mobile banking space
Design two native banking apps to help customers manage their day-to-day finances in a transparent, simple way.
How we responded
To identify differentiated service opportunities, we engaged with 180 customers in 36 days to get under the skin of their daily financial management.
We focused on creating tools and services to allow customers to be more proactive in their behaviours. Concepts were tested early with customers in co-design or 1:1 testing sessions.
We created unique money management features such as financial alerts, financial calendar views, PDF statements to prove identity, “save now” and balance peaking.
Shortly after launch customer behaviour started to change…
- App customers started saving more regularly than non app customers
- App customers used their credit cards more often and paid the monthly balance (aided by greater visibility over payments)
- A decrease in the number of customers calling to check payments and balance levels
“Our customers drive all of our design choices. Nile connects us with our customers which allows us to access their insights and turn them into award-winning banking services.”