Passionate about technology and psychology, Sarah founded Nile in 2006 to improve how everyday digital products and services are researched, designed, and communicated. Today a team of 50, Nile specialises in regulated industries and is especially focussed on the Financial sector. Nile provides teams to deliver people centred process change, teams to create new products and services, and teams to ensure any digital offering is accessible and inclusive. Sarah is a serial investor, with a portfolio of 35 early stage technology companies. She has been a special adviser to both the British and Scottish Government, and served on boards for The Design Council, Service Design Network and The British Interactive Media Association.