design is here

As organisations shift to purpose-driven strategies, new capabilities and methods are required to design experiences for the greater good.

Use our guide to fuel how you deliver your organisation’s purpose.

Embraced by

NHS Digital

The blind pursuit of profit at all costs is untenable. It is essential that we make money the right way. After all, if communities suffer as a result of a company’s actions, those returns are not sustainable.”
Indra K. Nooyi

What is purpose-led design?

As strategies shift focus beyond commercial goals, the way we design products and services must adapt. Purpose-led design encompasses new capabilities, ways of working, and tools which teams must navigate to effectively activate these strategies.

Whether your focus is protecting the environment, supporting the local community, gender equality, or LBGT+ rights, it must be brought to life in ways that are meaningful to your users, customers and employees.

From human-centred to purpose-led

Designing with purpose introduces a new layer of considerations for design and delivery teams. In addition to balancing the needs of the user, the organisation, and technology, design teams must now understand how to deliver a positive impact in the world at large.

Download the Nile Guide

Complete the form to download the Nile Guide. This includes:

  • The core principles of founding a purpose-led design practice.
  • Examples of organisations who are already doing this well.
  • Activities and tips to get your team started.

We may follow up with you as we like to talk to people who engage with us. You can opt out of this at any time. Don’t worry, we won’t share your information.

Here to help your team

Nile is a strategic design company.

We help organisations across the globe design experiences that connect with people, amidst the complexity of the world today. We can help you find meaningful ways to embody purpose in products, services and cultures.

For consultancy enquiries, please contact:

Agilent logo

The Macallan Highland Single Malt Scotch Whisky

Mastercard logo

Scottish Government

Join our Q&A

Read the guide but still have questions? Join a Q&A hosted by the Nile team and we will do our best to answer them.

Request a keynote

Looking to inspire your team? Talk to one of our experts and arrange a keynote with your team or find details of our online events.

Run a Purpose Audit

Raring to go? Get in touch to schedule an initial Purpose Audit Workshop to look at your proposition, products or services.

Ready to bring your
purpose to life?