Launching ‘different’ in a crowded mobile banking space
How do you create an award-winning mobile banking app?
Our customers drive all of our design choices. Nile connects us with our customers which allows us to access their insights and turn them into award-winning banking services.
Tesco Bank’s mobile services needed a complete rethink. Limited functionality and poor data visibility were failing to take advantage of the changing world of their customers and the bank was being left behind in an increasingly competitive space.
Nile were invited to support the development of two new native banking apps, proactively designed to help customers manage their everyday finances in a transparent, simple way.
What we did
Tesco Bank are committed to delivering best-in-class consumer services. We engaged with 180 customers over 36 days to get under the skin of their daily financial management and to identify differentiated service opportunities.
Having set the ambition – to surface personalised, contextual information when a customer most needs it – we focused on tools and services which would enable customers to be more proactive. Frictionless journeys were created through early evaluation with customers during co-design or 1:1 testing sessions.
Within 12 months of launch, data showed that the new Tesco Bank mobile service was rapidly becoming an essential daily tool for customers. Over 550k customers downloaded the app, making it the top ranking free finance app on the App Store. Digital adoption led to 35,000 fewer calls to call centres per week.
The inclusion of unique money management features such as financial alerts, financial calendar views, ‘save now’ and balance peaking helped app customers to save more regularly than non-app customers.