Innovation

Design original products and services that give you a competitive edge. Define what great looks like to users and de-risk your go-to-market strategy.

The future really has to be about co-production, co-design… As this develops, I can see this adding infinite value.
Denis Gizzi, Managing Director
NHS Oldham Clinical Commissioning Group

Embraced by

NatWest

Mastercard

Agilent

Coutts

Why use innovation design?

Our innovation playbook helps you navigate the uncertainty of creating truly new experiences.

Aligning to your strategy, we co-design with your customers and your teams to ensure propositions meet the needs of the market and your business.

Squeeze the highest return from your change budget

Generate buy-in from your wider stakeholders

Define the right market opportunity for your organisation

Create clear roadmaps based on what’s really important

How innovation can help you

Two of our consultants work sit with two clients around a desk. One is sketching and smiling.

Find the next opportunity to wow your customers

Empathise with customers and users to define the right problems to solve. We help you apply insight to rapidly prototype and validate opportunity spaces worth investing in.

A close-up shot of a hand sketching wireframes of a new mobile app.

Discover the real applications for new technologies

Whether experimenting with emerging tech or transitioning to a new platform, we enable teams to discover what users really need and ensure you only build it, or buy it, once.

A man observes a user testing session behind a two-way mirror. Through the mirror, a research participant and moderator discuss a prototype web site.

Build a market-leading proposition

Are you building your first app? Need to fundamentally rethink your offer? Combining UX and Service Design with competitive analysis, we help product and service teams kickstart adoption whilst delivering on strategic goals.

Two of our consultants lead a workshop of 15 people, in large round-table format.

Re-imagine and accelerate your strategic ambition

As a partner of think tank, Institute for the Future, our Foresight toolkit can help you define scenarios beyond your next strategy cycle, enabling you to make more informed decisions today.

See our work in this space

Transformational customer service

Helping one of the UK’s largest commercial banks to transform their service model across all channels, designed with their customers at the core.

A design of note

Engaging a nation to create a series of secure and meaningful bank notes for the Royal Bank of Scotland.

Find out how
Nile can help you