Case Studies / US Biotech Co.

Manifesting brand values as workplace experiences

Merging old and new ideas to a unified vision.

Your team helped us become a better version of ourselves, and positioned us for the greatest success possible… years from now we will look back and proudly say, I was there.
CEO, US-based Biotech Company
The challenge

Our client started life as a research-oriented biotech start-up. Ten years in, a substantial round of investment funding necessitated a rapid evolution in strategy to become a fast-paced commercial business.

Company rituals, attitudes and behaviours developed over time now jarred with this new mission. Nile challenged the research-focused old guard to adopt new processes in line with the latest commercial focus. 

To successfully make it through clinical trials and launch a treatment that would change patients’ lives, the old and new team needed to unite under one vision and a shared leadership intent.

How we helped

Nile worked with partner firm Brand Paradigm to develop a new employer brand with the executive team.

The brand would define its values and cultural framework that recognised specific objectives as the organisation moved through clinical trials.

These made the organisation more agile, more competitively aware, and most importantly, united in their goal. Meaningful adoption of these values by employees was key to their success.

Co-designing with staff and leadership, we designed a comprehensive range of colleague experiences. These demonstrated the new culture in everyday workplace interactions. Specific behavioural challenges and their impact prioritised the experiences.

A lasting impact

We translated the employer brand and cultural pillars into an engaging and vibrant handbook that became affectionately referred to as the ‘company bible’.

Twenty-five workplace initiatives across the physical workspace, ongoing staff comms, processes, and systems supported the handbook.

Following the rollout of the new cultural framework, our client made significant steps towards clinical trials. They also secured additional investment from a major pharmaceutical corporation.

  • 30

    employees co-designed their own workplace

  • 25

    brand-driven colleague experiences

  • 1

    employer brand