Case Studies / US Biotech Co.

Manifesting brand values as workplace experiences

Merging old and new ideas to a unified vision.

Your team helped us become a better version of ourselves, and positioned us for the greatest success possible… years from now we will look back and proudly say, I was there.
CEO, US-based Biotech Company
How we helped

Nile worked with partner firm Brand Paradigm to develop a new employer brand with the executive team.

The brand would define its values and cultural framework that recognised specific objectives as the organisation moved through clinical trials.

These made the organisation more agile, more competitively aware, and most importantly, united in their goal. Meaningful adoption of these values by employees was key to their success.

Co-designing with staff and leadership, we designed a comprehensive range of colleague experiences. These demonstrated the new culture in everyday workplace interactions. Specific behavioural challenges and their impact prioritised the experiences.

A lasting impact

We translated the employer brand and cultural pillars into an engaging and vibrant handbook that became affectionately referred to as the ‘company bible’.

Twenty-five workplace initiatives across the physical workspace, ongoing staff comms, processes, and systems supported the handbook.

Following the rollout of the new cultural framework, our client made significant steps towards clinical trials. They also secured additional investment from a major pharmaceutical corporation.

  • 30

    employees co-designed their own workplace

  • 25

    brand-driven colleague experiences

  • 1

    employer brand