Case Studies / UK Bank
Launching the UK’s first cardless cash service
Providing a unique banking experience
The challenge
One of the UK’s leading retail banks asked Nile to help design a new, unique service. Unlike any other available in the UK or Europe, it would enable customers to access cash via an ATM network without using their bank card.
How we helped
Nile joined the project to help launch the ‘Emergency Cash’ service.
Today’s always-on consumers are more likely to remember their mobile phones than their wallets when leaving home. Emergency Cash delivers a unique six-digit, time-sensitive code to withdraw money from ATMs across Britain.
Friends and family can share the code via text. It provides an instant solution for both forgotten wallets and lost cards.
A lasting impact
Five weeks after launch, more than 60,000 people used Emergency Cash to gain cardless access to cash.
Emergency Cash took the Gold award in the Mobile Services category at the 60th Annual Cannes Lions Festival of Creativity.
The festival is one of the most prestigious international advertising and creativity showcases. It draws more than 34,000 entries worldwide.
60k
Users in the first 5 weeks
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Cannes Lions Gold Mobile Winners, 2013
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BIMA Innovation Award Winners, 2012
