Panic averted

Launching the UK’s first cardless cash service

The need

To help design a service, unlike any other available in the UK or Europe which enables customers to access cash via an ATM network without using their bank card.

How we responded

Our team collaborated with Sapient Nitro, RBS and Monetise Group to launch the ‘Emergency Cash’ service.

Recognising that today’s always-on consumers are more likely to remember their mobile phones before their wallets when leaving home, Emergency Cash delivers a unique 6 digit time-sensitive code that can be used to withdraw money from any one of over 8,000 ATMs across Britain. The code can be shared with friends or family via text, and provides an instant solution for both forgotten wallets and lost cards.

The results

In its first five weeks after launch, more than 60,000 people used Emergency cash to gain cardless access to cash.

Emergency Cash took the Gold award in the Mobile ‘Services’ category at the 60th Annual Cannes Festival of Creativity. This is the most prestigious international advertising and creativity showcase that draws more than 34,000 entries from all over the world.

“Emergency Cash has generated an overwhelming reception from customers and elevated RBS’s profile as a customer-focused innovator in a crowded marketplace,” said Malcolm Poynton, Chief Creative Officer, Europe, SapientNitro. “Emergency Cash is the first in a series of digital breakthroughs that bring RBS’s ‘Here for you’ storyscape to life. It’s exciting to see that lead to a Gold Lion in the mobile category.”

Have a challenge for us?